Proudly South African seeks to influence local procurement in the public and private sectors, to increase local production and to influence consumers to buy local in order to stimulate job creation.
This is in line with government's plans to revive South Africa’s economy so that millions of jobs can be created and unemployment can be reduced. The work of Proudly South African aligns with the broader National Development Plan and the Local Procurement Accord signed in October 2011.
Members of Proudly South African share a commitment to an uplifting ethos that promotes social and economic change and progress. They make a meaningful contribution to building South Africa’s economy, alleviating unemployment and retaining existing employment opportunities.