Experience the diversity and excellence of local wines,
connect with industry leaders, and immerse yourself in the
vibrant culture that makes South African wine truly special.
The closed buyers’ session is taking place on 23 July 2026 for
approved buyers only. Register on the tab below to be considered.
Wine holds a significant place in South Africa's heritage, with a long-standing tradition of winemaking and renowned wine regions globally. The wine industry plays a vital role in the economy by providing jobs and generating substantial revenue.
The Proudly South African Local Wine Expo celebrates the finest wines our beautiful country has to offer. This expo is a tribute to our dedicated winemakers, showcasing their passion and craftsmanship — and offering an "access to market" opportunity for member companies in the SA wine sector to connect with buyers, distributors, and consumers.
Held at the historically significant and vibrant Prison Break Market, this year's expo promises a unique setting and atmosphere — a weekend filled with wine tasting, local food, and great vibes. Whether you're a wine connoisseur or a casual enthusiast, there's something for everyone.
Sample varietals from established vineyards and innovative newcomers.
Pair your wine with curated local cuisine from proudly SA producers.
Live entertainment and culture at the iconic Prison Break Market.
Meet the passionate winemakers and exhibitors who are the heart and soul of the expo. From established vineyards to innovative newcomers, each exhibitor brings something unique to the table.
The Proudly South African Local Wine Expo believes in enjoying wine responsibly. We are committed to promoting a culture of mindful drinking, ensuring all our guests have a safe and enjoyable experience. Not for sale to persons under the age of 18.
