September 2026 Newsletter

FROM THE DESK OF THE CEO

The much-anticipated season of spring has finally arrived. Flowers are in bloom, heavy coats and jackets are being packed away, and warmer temperatures are ushering in a new season of colour and renewal. The first month of Spring also marks the commemoration of Heritage Month, a time when we celebrate all things South African and embrace our rich unity in diversity.

As we commemorate the 70th anniversary of the historic Women's March to the Union Buildings in protest against the oppressive pass laws, on the 4th of August, Proudly South African hosted the media launch of the sixth edition of the Local Fashion Police (LFP) competition.

The Local Fashion Police is an annual celebration of South African fashion, design, and creativity. The initiative provides a platform for both emerging and established designers to showcase their talent while inspiring consumers through innovation, craftsmanship, and style.

As a consumer-focused activation, the LFP offers South Africans an exciting opportunity to participate directly in the competition. Entering is simple and effortless. Fashion lovers are encouraged to snap a picture of themselves wearing their favourite locally made outfit and share it on their social media platforms, tag Proudly South African and FP&M SETA, using the hashtags #LocalFashionPolice2026 and #LovedHereMadeHere.

This year's competition features a dynamic panel of celebrated designers and adjudicators, including Ezokhetho by Mpumelelo "Lele" Dhlamini, Thabo Makhetha by Thabo Makhetha-Kwinana, Anel Botha and By Waldo by Rivaldo, who will select the winning entries. Six fortunate winners will each receive R50,000 worth of fashion from one of the featured Local Fashion Police designers and the once-in-a-lifetime opportunity to walk the runway in the designer's signature creation at the grand finale on 19 November 2026.

We encourage everyone to spread the word among friends and family and to enter as many times as they wish. Keep those entries coming, and good luck to all participants.

LFP Grand Finale: 19 November 2026

6 winners each receive R50,000 in fashion + a runway walk

Enter using #LocalFashionPolice2026 and #LovedHereMadeHere

In line with our mandate to support vulnerable economic sectors that are often exposed to unfair trade practices, Proudly South African also hosted Local Fashion Police Masterclasses in Cape Town and Durban in partnership with FEDISA and Durban Fashion Fair. These masterclasses aim to empower aspiring and emerging fashion entrepreneurs by providing practical business guidance from experienced industry leaders. Participants gain valuable insights into building sustainable fashion businesses, overcoming industry challenges, and accessing growth opportunities.

The Johannesburg leg of the masterclass will take place on the 2nd of October in partnership with UJ.

JHB Masterclass: 2 October 2026 — in partnership with the University of Johannesburg.

During the month of August, we also hosted an activation at Rosebank Primary School in Johannesburg, where learners were introduced to the importance of supporting locally made products. The activation featured exciting activities, while our beloved mascot, Lolo, delighted learners and took centre stage throughout the event. This initiative forms part of our education and awareness programme aimed at instilling localisation values among young South Africans.

Proudly South African was also invited to participate in the Jozi My Jozi initiative. Jozi My Jozi is a community-driven movement focused on revitalising Johannesburg, fostering civic pride, and connecting organisations and residents to address urban challenges. Taking advantage of the event's popularity and significant public attendance, we created market access opportunities for five Proudly South African members to showcase and sell their products directly to consumers.

5 PSA members gained direct market access to consumers at Jozi My Jozi.

We also accompanied members to the Beverage Entrepreneurship Conference, a platform designed to equip beverage entrepreneurs with the knowledge, networks, and practical tools required to build innovative, compliant, sustainable, and profitable businesses. Participating members benefited from valuable networking opportunities, peer engagement, and expert insights from industry leaders and specialists.

We concluded Women's Month by joining one of our Diamond Members, Haleon, in Soweto for the launch of its heritage-focused Made in Mzansi Campaign. The campaign celebrates local people, manufacturing excellence, and the vital role that local production plays in strengthening healthcare access and contributing to economic growth.

The campaign pays tribute to generations of South Africans who have trusted brands such as Grand-Pa, Eno, Aquafresh, and Med-Lemon, while highlighting the communities that support and benefit from their production. It is underpinned by Haleon's ongoing commitment to local manufacturing, with approximately 85% of its South African sales derived from products manufactured locally.

Proudly South African's Executive for Strategy, Stakeholder Relations and Legal, Jeannine van Straaten, participated in a panel discussion during the launch event, sharing insights on the importance of localisation and local manufacturing.

As we move into the first month of spring, we continue to champion opportunities that drive localisation, entrepreneurship and growth for South African businesses. On 05 September, we participated in E-commerce Live in Johannesburg, bringing together online retailers, e-commerce entrepreneurs and industry leaders. I shared insights on how the organisation's digital platforms, including Shop Proudly SA and the Market Access Platform (MAP), are helping to accelerate entrepreneurship, improve market access and advance localisation through e-commerce. Head of E-commerce, Ethan Lowery, also joined a panel discussion, sharing his insights on the evolving e-commerce landscape and opportunities for local businesses.

Proudly South African also joined the Creative Cnergy Policy & Investment Symposium 2026, which took place on 03 September 2026 in Sandton, under the theme "Aligned for Impact." Proudly SA was one of the sponsors of the event.

Proudly SA's participation at the event was in line with the organisation's mandate of stimulating reindustrialisation and job creation by championing consumer, public and private sector support for locally manufactured goods and services. This mandate aligns closely with the symposium's core purpose of strengthening South Africa's creative and cultural industries, which currently contribute an estimated R300 billion to the national economy (about 4% of GDP) and support approximately 1.4 million jobs.

SA's creative & cultural industries: R300 billion to GDP (about 4%) — supporting approximately 1.4 million jobs.

We were excited to participate in the highly anticipated Joburg Day on 05 September in Lanseria, northwest of Johannesburg. Known for its family-friendly atmosphere, Joburg Day attracted thousands of attendees and featured some of South Africa's biggest entertainment acts, including local favourites such as Cassper Nyovest and DJ Zinhle. The event also offered diverse food experiences, family zones, and interactive activities. Proudly South African invited Boys Of Soweto, Bar Clothing and Shesha 3.2.1 to exhibit and sell their products at the festival.

Another exciting activation on our calendar in September is Kiddichella, a vibrant family festival that combines entertainment, adventure, creativity, and learning. The event includes performances, creative play zones, jumping castles, arts and crafts, delicious food offerings, shopping experiences, and interactive brand engagements.

As I conclude, I would like to extend our heartfelt congratulations to one of our valued members, Aroma Spices, for securing four Gold Awards in the Best in Food category at the Food & Home Awards 2026. This prestigious achievement is a testament to the company's exceptional craftsmanship, unwavering commitment to quality, and culinary excellence. It also serves as a powerful affirmation of the talent, innovation, and world-class standards that define South African-made products. Aroma Spices' success is a source of pride for the local manufacturing sector and reinforces the immense potential of South African brands to compete and excel on the national stage.

Aroma Spices: 4 Gold Awards — Best in Food, Food & Home Awards 2026.

I am also pleased to announce that as South Africans celebrate Heritage Day, Proudly South African will commemorate its 25th anniversary. For a quarter of a century, the organisation has championed local procurement and advocated for the support of locally made products by consumers, businesses, and government institutions alike. This milestone presents an opportunity to reflect on our achievements, celebrate the progress made in advancing localisation, and recommit ourselves to the work that still lies ahead.

We look forward to sharing more details about our anniversary celebrations in the coming weeks. Here's to 25 years of promoting local procurement, supporting South African businesses, and building a stronger economy for all.

Here's to another 25 years of celebrating local.

Proudly South African celebrates 25 years of championing local procurement and South African businesses.

We are also pleased to share with you our CODE OF CONDUCT for your kind perusal and understanding.

For information on South African products to look forward to, please contact our team at [email protected]. We will gladly share insights from our trusted member stakeholders.

Remember to check out Proudly SA's latest CI document to see the various ways in which you, as a member of Proudly SA, can use our logo on all your qualifying products, websites, and other marketing material.

Should you have any questions or suggestions, or would like to collaborate on future initiatives, please do not hesitate to reach out to us. Should you wish to share with the newsletter team any milestones, events, awards, or sales, please send your email to [email protected].

We value your feedback and involvement in shaping the course of our movement.

Sincerely,

Eustace Mashimbye

Chief Executive Officer


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[email protected]
079 885 9396
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[email protected]

MEDIA XPOSE — FREE PROFILING

NO COST TO MEMBERS

Media Xpose is offering business owner profiling at no cost for inclusion on their SA Profile website. This is a valuable opportunity for PSA members to gain editorial exposure and showcase their brands to a wider audience.

20 SLOTS AVAILABLE

Company Profiles

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Keep it clear, authentic, and forward-looking – a snapshot that reflects both their identity today and their vision for the future.

500–800 words
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500–800 words

• One article published per day on the website

• Profile photos required for leadership profiles

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Maurisha Niewenhuys

Media Manager & Debtors Clerk, Media Xpose


SASMA 2026 — PARTNERSHIP OPPORTUNITY

21 NOVEMBER 2026

Proudly South African members are invited to partner with the South African Social Media Awards (SASMA) 2026 – the premier platform celebrating South Africa's most impactful digital creators, content-preneurs and brands.

SASMA 2026 offers proudly local businesses the opportunity to align with influential content creators and highly engaged online communities across the country. Showcase your brand, support homegrown talent, and position your business at the forefront of digital innovation and local economic growth.

Join us in amplifying proudly South African stories, products and services on a powerful national stage at the Johannesburg Fairlands Mosiek.

2,000+ LIVE GUESTS
21 Nov JOHANNESBURG
DIGITAL REACH

Partner with SASMA 2026 — let's grow local together.

MEMBER SPOTLIGHT

IKHWEZELIHLE TRAINING INSTITUTE GRADUATION CEREMONY

Honouring Excellence, Empowering Women

65+ GRADUATES
6 QUALIFICATIONS
NQF 4–5 LEVELS
MAJORITY WOMEN

Qualifications Conferred

6
Eris National Certificate in Generic Management, NQF 5
6
SEACOM FET Certificate in Business Administration, NQF 4
10
SEACOM National Certificate in Generic Management, NQF 5
9
Amasiko National Certificate in Wealth Management, NQF 5
25
Insurance Sector Student Fund National Certificate in Wealth Management, NQF 5
9
SASRIA National Certificate in Short Term Insurance, NQF 5

A Celebration of Women's Month

This graduation carried special significance as the majority of the graduates were Black women. Their success is a powerful statement during Women's Month, underscoring the importance of creating pathways for women to thrive in leadership, management, and the financial services/insurance sector. These graduates are not only breaking barriers but also embodying resilience, determination, and the spirit of transformation. Their achievements highlight the critical role women play in driving economic empowerment and shaping South Africa's future.

A Day of Pride and Inspiration

The atmosphere was filled with joy as graduates walked across the stage to receive their certificates. Families, colleagues, and stakeholders applauded their achievements, recognizing the dedication and perseverance that brought them to this moment. Each qualification awarded represents personal triumph and contributes to the transformation of South Africa's workforce.

Our Mission: Empowering Young Black Women

Since its founding, Ikhwezelihle Training Institute has been committed to empowering young Black women through education and professional development. We believe that investing in women is investing in the future of South Africa. By equipping them with accredited qualifications, leadership skills, and industry‑relevant knowledge, we help create a workforce that is inclusive, competitive, and proudly South African. This focus is not about exclusion, but about equity — ensuring that those who have historically faced barriers are given the tools to succeed and lead.

Proudly South African Collaboration

As a Proudly South African member, Ikhwezelihle Training Institute is deeply committed to advancing local skills development and contributing to the country's transformation agenda. Our collaboration with Proudly SA reflects a shared vision: to empower South Africans through education, strengthen industries with homegrown talent, and celebrate the achievements of our people on national platforms. By working together, we ensure that the values of excellence, inclusivity, and national pride are at the heart of every milestone we achieve.

Leadership Rooted in Vision

Ikhwezelihle Training Institute was founded and is led by visionary Black woman Ntombizodwa Phungula, who believes deeply in the future of young South Africans. She has dedicated her career to opening doors for many, ensuring these South Africans are given a second chance to build meaningful careers and lives. Her leadership reflects a commitment to transformation, inclusivity, and the belief that every learner deserves the opportunity to succeed.

Founded by Ntombizodwa Phungula — dedicated to opening doors and giving South Africans a second chance to build meaningful careers.

A Day of Pride and Inspiration

The ceremony was filled with joy and pride as graduates walked across the stage to receive their certificates. Families, colleagues, and stakeholders applauded their accomplishments, recognizing the countless hours of study, commitment, and perseverance that led to this moment. Each qualification awarded represents not only personal triumph but also a contribution to the transformation of South Africa's workforce and the strengthening of its industries.

Words of Encouragement

Speakers at the event emphasized the importance of continuous learning and the role of women in driving economic and social progress. Graduates were reminded that their qualifications are more than certificates — they are tools for leadership, career advancement, and meaningful impact in their communities.

Looking Ahead

Ikhwezelihle Training Institute remains steadfast in its mission to deliver accredited training programmes that empower learners and support employers. By equipping professionals with practical skills and recognized qualifications, we continue to contribute to South Africa's vision of a competitive, inclusive, and proudly self‑reliant nation.

Investing in women is investing in the future of South Africa — equity, excellence, and empowerment at the heart of every qualification.


MEMBER SPOTLIGHT

75 YEARS OF PROUDLY SOUTH AFRICAN MANUFACTURING

Celebrating a Legacy of Craftsmanship, Community and Commitment

75 YEARS
33,000 FACILITY
~300 EMPLOYEES
98% BLACK WORKFORCE

As South Africa celebrates Heritage Month, Glodina proudly commemorates a milestone of its own: 75 years of local manufacturing excellence.

For three-quarters of a century, Glodina has been woven into the fabric of South African life. From homes, hotels and hospitals to gyms, sporting venues and businesses, its towels have become trusted companions in everyday moments, serving generations of South Africans with quality, comfort and reliability.

This Heritage Month offers a meaningful opportunity for Glodina to reflect on its journey, honour the people who have shaped its success, and celebrate the enduring value of manufacturing proudly in South Africa.

A Heritage Rooted in South Africa

At the heart of Glodina's operations is its manufacturing facility in Hammarsdale, KwaZulu-Natal. Spanning more than 33,000m², the facility brings together the expertise, technology and skilled craftsmanship required to produce premium-quality towelling products.

From yarn preparation and design, to dyeing, weaving, knitting, testing and finishing, every stage of the manufacturing process is carefully managed within the facility. This vertically integrated approach ensures consistent quality, greater flexibility and the ability to respond effectively to the evolving needs of customers.

Every stage — from yarn to finished product — managed under one roof in Hammarsdale, KwaZulu-Natal.

Yet Glodina's commitment to local manufacturing extends far beyond the products it creates.

Today, Glodina employs approximately 300 people in its manufacturing operations and retail stores, with 98% of its workforce comprising Black South Africans. Through meaningful employment opportunities, skills development initiatives and ongoing investment in its people, the company contributes to the growth and prosperity of the communities surrounding its Hammarsdale operations.

Approximately 300 employees98% Black South Africans — driving local manufacturing excellence.

75 Years of Expertise. A Future Driven by Innovation.

While Glodina's heritage reflects decades of experience, its focus remains firmly on the future.

As customer needs continue to evolve, so too does Glodina's commitment to innovation. The Company continually invests in new products, enhanced manufacturing capabilities and customer-focused solutions that deliver greater value to the markets it serves.

A key example is Glodina's bespoke manufacturing service, which enables businesses to create custom towelling products tailored to their unique requirements.

Serving hotels, spas, healthcare institutions, retailers, wellness centres, sports organisations and corporate gifting companies, this offering allows customers to personalise every aspect of their product, from size, weight and colour to design specifications, embroidery and woven branding.

Working collaboratively from concept to completion, Glodina's design and production teams combine decades of technical expertise with modern manufacturing technology to create products that are both distinctive and purpose-built.

Bespoke manufacturing: custom towelling from concept to completion — size, weight, colour, embroidery and woven branding.

Strengthening South African Manufacturing

South Africa has a proud industrial heritage, and local manufacturing remains a vital contributor to the country's economic future.

Manufacturing locally not only supports employment and skills development but also preserves and transfers valuable expertise, strengthens supply chains and creates opportunities for South African businesses to compete in both local and international markets.

Glodina remains committed to strengthening domestic production capabilities and reducing reliance on imported towelling products and uncertain import supply chains. Through continued investment in its people, processes and product development, the Company is helping to ensure that local manufacturing remains resilient and sustainable for generations to come.

This commitment is reflected across our flagship brands, Glodina Black Label and Colibri, each serving distinct market segments while remaining united by a shared heritage of quality, innovation and South African craftsmanship.

From hospitality and healthcare environments to sporting facilities and modern homes, Glodina's brands continue to carry forward a proud manufacturing legacy that began 75 years ago.

Flagship brands Glodina Black Label and Colibri — united by quality, innovation and South African craftsmanship.

Experience the Glodina Difference

Customers are invited to experience the quality, craftsmanship and comfort of Glodina's products firsthand at its retail outlets across South Africa.

Outlet Address
Hammarsdale, Durban1 Anderson Road, Hammarsdale, 3700
Wellington, Cape TownBlignaut Street, Blignaut Park, Wellington
Strand, Cape TownN2 Business Centre, Fabriek Street, Strand, 7140
Deco Park, JohannesburgNorthlands Deco Park, New Market Road, Unit 66 Design Boulevard, 2169

Woven Into South Africa's Story

Seventy-five years represents far more than a business milestone.

It reflects the dedication of Glodina's employees, the loyalty of its customers, the trust of its business partners and the support of the communities that have been part of its journey through the decades.

This Heritage Month, Glodina proudly celebrates its past while embracing the opportunities that lie ahead.

When local manufacturing is supported, it does more than produce quality products. It creates jobs, develops skills, strengthens communities and contributes to a more sustainable future for South African industry.



SHARE YOUR STORY

If you've had a recent success, milestone, or inspiring story to share, we'd love to feature it in an upcoming newsletter. Send your story and high-quality images — let's show South Africa the power of buying local, together.