Assagai helps clothing companies build their own unique trademark and brand identity. Their in-house information centre features a wide range of textiles and fabrics sourced locally and internationally.
The need for substantial foreign direct investment remains one of the viable interventions required to extricate South Africa from the clutches of rising unemployment, widening inequalities, and grinding poverty that afflicts millions of people.
In line with its mandate of harnessing the power of localisation to fuel entrepreneurship, Proudly South African took part in the Gauteng Investment Conference, the provincial sequel to the South African Investment Conference (SAIC) that was hosted by President Cyril Ramaphosa on 31 March in Johannesburg.
The Gauteng Investment Conference is an annual economic event organised by the Gauteng Provincial Government to attract investment, drive economic growth, and strengthen Gauteng’s position as a global investment destination.
In line with our mandate to champion the localisation message, Eustace Mashimbye, Proudly South African Chief Executive Officer, was allocated a speaking opportunity at the event, where he reiterated the importance of harnessing localisation as a lever to revitalise industrialisation and stimulate entrepreneurship in the province.
Eustace’s localisation advocacy engagements did not end here. He was also invited by the South African Social Media Awards (SASMA), where he delivered a keynote address that spoke to the importance of supporting local talent, strengthening South Africa’s creative economy and recognising platforms that contribute to national development through innovation, enterprise and cultural impact. Proudly South African is a partner of the SASMA Awards, which celebrate excellence, creativity, and influence in South Africa’s digital and social media landscape.
Our collaboration with SASMA is in recognition of the power of social media and influencers to celebrate local excellence, connect with audiences and foster meaningful conversations about the importance of ramping up support for home-grown products and services.
In addition to these speaking opportunities, Eustace was also a keynote speaker at the GS1 South Africa Indaba, where he delivered a presentation titled: Localisation, Market Access and SMME Growth. In his speech, Eustace said localisation can revive South Africa’s declining manufacturing capabilities, and in turn, generate much-needed job opportunities in labour-intensive sectors and across the value chain.
The Proudly South African team also headed to Stillbaai in the Western Cape for a factory tour of Inverroche, South Africa’s luxury gin that was founded by Lorna Scott. Inverroche was recently acquired by Pernod Ricard, the world's second-largest wine and spirits seller that operates in over 160 countries.
During the factory tour, Inverroche reiterated its commitment to South Africa, the sustainability of the local flora and fauna through continued use of fynbos botanicals in the production of the gins, and to the Stillbaai and the Riversdale area, where it is the biggest employer in the region. Approximately 70% of Inverroche’s employees are women, many of whom are heads of single-parent households.
During the visit, Lorna also reassured the guests that she will continue to be actively involved in the brand, ensuring that her passion and deep knowledge remain integral to Inverroche's future within the Pernod Ricard group.
During the month, the Franchise Association of South Africa (FASA) hosted a workshop where Proudly South African was invited to participate. As customary, we invited some of our members to participate in the event to learn more about the franchise and procurement opportunities that are available in that sector.
Staying true to our ethos of creating market access opportunities for our members, we invited four of our members to exhibit and sell at the Eyethu Day and Night Market in Soweto. The event also doubled up as a fan park for the popular Soweto Derby, ensuring a packed venue which presented immense brand exposure and selling opportunities for the members.
As we head into the winter season, preparations are underway to host the popular Proudly South African Local Wine Expo at the iconic Prison Break in Johannesburg on 24 and 25 July. We promise a bigger and more memorable event where local production is acknowledged and celebrated.
Here is to more exciting and engaging advocacy work to celebrate everything that is Made Here. Loved Here.
For information on South African products to look forward to, please contact our team at [email protected]. We will gladly share insights from our trusted member stakeholders. Remember to check out Proudly SA’s latest CI document to see the various ways in which you, as a member of Proudly SA can use our logo on all your qualifying products, websites, and other marketing material. Should you have any questions or suggestions, or would like to collaborate on future initiatives, please do not hesitate to reach out to us. Should you wish to share with the newsletter team any milestones, events, awards, or sales, please send your email to [email protected]. We value your feedback and involvement in shaping the course of our movement.
We are also pleased to share with you our CODE OF CONDUCT for your kind perusal and understanding.
Sincerely,
As a reminder, we’ve partnered with Briefly News to bring our members exclusive access to discounted advertising packages. It's a valuable opportunity to boost your brand visibility on one of South Africa’s most visited digital platforms.
If you're aiming for reach and targeted exposure, this offer is still available and worth exploring.
Get in touch with Aneme Faba directly at [email protected] or 079 885 9396 to take advantage.
We’ve partnered with LM Radio to offer our members exclusive discounted advertising rates on this beloved station that reaches a loyal and engaged audience. Whether you're promoting a product, service, or campaign, LM Radio offers a trusted platform to get your message heard.
This is a great opportunity to tap into a mature, affluent listenership that values quality content and proudly South African brands.
For more information or to book your spot, contact Jonathan Lloyd directly at [email protected].
Proudly South African members are invited to partner with the South African Social Media Awards (SASMA) 2026 – the premier platform celebrating South Africa’s most impactful digital creators, content-preneurs and brands. SASMA 2026 offers proudly local businesses the opportunity to align with influential content creators and highly engaged online communities across the country.
Showcase your brand, support homegrown talent, and position your business at the forefront of digital innovation and local economic growth.
Join us in amplifying proudly South African stories, products and services on a powerful national stage taking place on 21 November 2026 in Johannesburg Fairlands Mosiek, where over 2000 live guests will attend.
Partner with SASMA 2026 and let’s grow local together. Contact us at [email protected] or 083 385 0158 to explore customised partnership opportunities
If you’ve had a recent success, milestone, or inspiring story to share, we’d love to feature it in an upcoming newsletter. Send your story and high-quality images to [email protected] let’s show South Africa the power of buying local, together.
At African Sinks, we believe that true craftsmanship is more than just utility—it is heritage, resilience, and pride. With our newly unveiled “Rhino” logo, we are embracing a symbol that embodies the very essence of our brand: strength, durability, and a deep connection to Africa’s natural legacy.Our slogan, “Born in Africa, Forged in South Africa, Built to Last,” is more than a tagline—it is a promise. Every sink we produce reflects the ingenuity of African design, the precision of South African engineering, and the assurance of longevity. Just as the rhinoceros stands firm against the challenges of nature, our products are built to withstand the demands of modern living, offering reliability for generations.A Brand Rooted in AfricaAfrican Sinks has always been committed to excellence, but our refreshed identity marks a bold step forward. The Rhino logo is not only a striking visual—it is a declaration of our values: resilience, authenticity, and pride in our African roots.
Forged for Quality, Built for EnduranceOur products are designed and manufactured in South Africa, ensuring that every sink carries the hallmark of local craftsmanship. By sourcing and producing locally, we contribute to the growth of South African industry while delivering world-class quality to our customers.
Investing in People, Building for the FutureAs founders of African Sinks, the owners bring more than 50 years of combined experience in manufacturing and trading stainless steel products into the heart of the business. Beyond their technical expertise, they are investing personal time and savings into their employees—teaching vital trade skills and empowering the team to carry the business forward into the future.This small but growing team is developing organically alongside the company, gradually expanding its impact on the community directly involved. Every sink produced is not just a product, but a testament to craftsmanship, care, and pride. Each satisfied customer represents more than a purchase—it is support for South African manufacturing, local steel merchants, transporters, retail outlets, bookkeepers, bankers, and ultimately, the families who rely on this work every day.Choosing a Rhino sink is therefore more than a practical decision; it is a choice that strengthens communities, sustains livelihoods, and connects the end user to the broader vision of Proudly South African growth and resilience.
As a company aligned with the Proudly South African movement, African Sinks champions local innovation and sustainability. Choosing African Sinks means supporting homegrown talent, empowering communities, and investing in products that are truly built to last.For more about our journey, our products, and our vision, visit www.africansinks.co.za.
