Proudly SA continues to have a meaningful role in growing the economy through its role of promoting the buying of locally made products and services, in order to stimulate demand for these products and services, by all sectors of society, such that existing jobs can be retained and new job opportunities can be created.

In order to achieve this, the campaign has the following key focus areas, and these are to:

Educate consumers on the importance of country-of-origin labels and the economy-wide benefits of buying locally-made products and services;

Owing to the above, Proudly SA continues to have a meaningful role in growing the economy through its role of promoting the buying of locally made products and services, in order to stimulate demand thereof, from all sectors of society, such that existing jobs can be retained and new job opportunities can be created.

In order to achieve this, the campaign has the following key focus areas, and these are to:

Educate consumers on the importance of country-of-origin labels and the economy wide benefits of buying locally made products and services;

Influence both the public and the private sector(s) to increase their respective levels of local procurement; and