Happy Makhumalo Ngidi

Chief Officer Membership, Legal and Compliance
Mrs. Happy MaKhumalo Ngidi is a graduate of Communications and has, for the past six years or so, strategically contributed to re-inventing the country’s Buy Local Campaign for the better. She is a businesswoman, social entrepreneur, budding author, motivational speaker, an Educator, PR and Marketing Executive. She joined the Proudly South African establishment as an Executive: Marketing & Communications in 2015 to head up the organisation’s Marketing and Communications department, and during her tenure at Proudly SA, it is safe to say the campaign is much more relevant, relatable and much more attractive since its inception. With her experience and knowledge, she has contributed immensely to the Proudly SA turn-around strategy.

As a marketing, communications and PR professional, she brings much value, vision and purpose plus over twenty years of corporate experience to Proudly SA.
Mrs. Ngidi was previously the Founder and Managing Director of a public relations boutique firm that assisted clients to form strong relationships with media giants. She’s also the former Head of PR and Communications for SABC radio station, Metro FM. She was the Official Spokesperson of the SABC for its flagship annual event as well as for ad hoc PR projects of national importance. Ngidi also has extensive experience in driving strategy development, turnaround strategies as well as brand and product management for a number of multinational and local brands in the hospitality, marketing & FMCG and broadcasting services sectors.

Her experience spans a number of companies including Seagram SA, SABC, Chivas Regal, the Forum Company, Metro FM, Cell C, Divine Relations, Haba Productions and Primi Group as a franchisee, to mention but a few. Through her sheer force of personality, she continuously strives to be the best performer and visionary in her craft and to make a formidable difference in every task she undertakes both in the public and private sectors.

She is currently a Member of the BRICS (WBA) Women Business Alliance – South Africa, launched and championed by the Department of Business Development, who’s mandate is to unlock economic value within South Africa, the continent and BRIC countries for development, growth and sustainability of women owned businesses.

Ms Ngidi is also extremely passionate in advancing the issues that impact Women in the business world to enable businesswomen to identify entry points and opportunities for sustainable economic participation. Unlocking market access through preferential procurement and more.

Happy MaKhumalo Ngidi is also a proud owner and founder of Bella Wines, her own personal wine brand which was launched in August 2022, named after her Daughter.

Eustace Mashimbye

Chief Executive Officer

Jeannine Van Straaten

Executive: Strategy, Stakeholder Relations and Legal

Mphume Llale

Executive: Chief Financial Officer

Proudly South African Team

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